Cricket Quiz

Aim: To build Brand Awareness in Tech Generation & Give Hindustan Times more appeal for youngsters.

Audience Age Group: Nationality; Age Group: X and above

The Concept:
The campaign was be divided into Phases. It was a cricket viral keeping in mind the Cricket World Cup being held in West Indies. The aim of this campaign was to target and capture attention of young generation. This virals was short customizable flash clips with interaction by the users to make their experience more livid & entertaining.

Once the first wave was launched, the second wave hit the audience with more impactful virals towards the end of the World Cup Event.

Also featured in the virals were World Cup Quizzes to test the cricketing knowledge of the experts. There also were leader boards for which users could register and be turned into a competition where by the end of the campaign the highest scorers get prizes or awards from the Client Company.